[Vol. 04] The festive loom · 2026

Every saree is a story told one thread at a time.

Handloom silks and cottons bought direct from master weavers in Kanchipuram, Varanasi, Chanderi and Pochampally. Every saree carries a woven tag with the weaver’s name.

01

The festive lookbook.

Six sarees, hung the way they are in the weaver’s front room. Scroll sideways through the edit.

    02

    Pick a weave.

    Four weaving traditions, four ways of crossing a thread. Choose one and the loom re-threads itself.

    Kanchipuram, Tamil Nadu

    Kanjeevaram

    Heavy mulberry silk, with the border and body woven separately and interlocked by hand with three shuttles. Temple-tower teeth run along the border.

    Technique
    Interlocked border, three-shuttle
    On the loom
    15–25 days
    From
    ₹38,500

    03

    The collection.

    One of each, mostly. Prices include GST, a blouse piece and insured shipping above ₹25,000.

    04

    Meet Selvi.

    Selvi Murugan weaves in Pillaiyarpalayam, Kanchipuram, on a pit loom her grandfather built. She sets the warp herself, a job most weavers hand to their sons. One Kanjeevaram takes her and her nephew about three weeks.

    We pay weavers like Selvi in full when they start a saree, not when it sells. Her name is woven into the tag at the end of the drape.

    0

    years at the loom

    0

    days per saree

    0

    warp threads, set by hand

    0

    generations of weavers

    05

    Drape one before you buy.

    Book a video call and we will drape any saree on camera, in daylight, with the border and drape end up close.

    Loom & Lore Studio, 2nd floor, 14 Gandhi Road
    Kanchipuram, Tamil Nadu 631501
    Studio
    Tue – Sun, 11 AM – 7 PM
    Video drape calls
    Daily, 10 AM – 8 PM
    Shipping
    Insured, pan-India, 3–6 days
    Concept by Brand Evolution