00:00 in the stone tumbler
Sabarmati Straight
Raw indigo · ₹2,799
Issue 03Made in AhmedabadSince 2016
Jeans that get better every wash.
Rope-dyed indigo, woven 3×1 twill, cut and chain-stitched in Ahmedabad. Scroll, and watch the pair wash.
[01]
The jeans
Four fits, three washes, waist 26 to 40. Pick a fit, then a wash: the pairs re-dye themselves to match.
[02]
Same pair, two washes.
Drag the seam to compare. Every wash starts as the same raw cloth; only the time with pumice stones changes.
- Raw
- Never washed. Deep, stiff, a little shiny. It moulds to you and fades where you move. Wash it separately for the first few times.
- Mid
- 45 minutes with pumice. Soft from day one, with gentle whiskers at the hips and paler thighs.
- Light
- 90 minutes with pumice and a sun-dry on the roof. Summer blue, worn-in knees, shining rivets.
[03]
Three questions, one fit.
[04]
From cotton to your cupboard.
- 01Cotton
Long-staple Gujarat cotton, ginned in Kadi, spun into a slub yarn with small, honest knots.
- 02Rope dye
Twelve dips in indigo. The dye stays on the outside of the yarn and the core stays white. That is why denim fades.
- 03Twill
Woven 3×1 right-hand twill, 11.5 oz, on looms in Narol. Look close and you can see the diagonal.
- 04Cut, sew, wash
28 tailors cut and sew every pair in Ellisbridge, then the washers give it time with pumice.
- 12
- dips of indigo per yarn
- 28
- tailors at our tables
- 2016
- first pair sewn
[05]
Wear them for years.
- Wash less
Once every 8–10 wears, inside out, in cold water. Your fades will thank you.
- Dry in shade
Hang them by the waistband, out of the harsh Ahmedabad sun. No dryer, ever.
- Free hemming
Walk into the Ellisbridge studio and our tailor chain-stitches the hem while you wait.
- Free repairs
Torn pocket, blown crotch, loose button: free for 12 months. Post it to us and we pay the courier back.