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Street-food franchise · Indore since 2018

Every puff.
The same crack.

Crunch Cart runs 32 carts, kiosks and cafés selling water puffs on one simple promise: the shell is crisp, the filling is measured and the flavoured water is chilled RO water, every single plate. Now open for franchise partners.

Scroll down: one puff gets cracked, filled, dunked and served.

01 The crack

One thumb. One clean hole.

Our puffs are rolled and fried at the Indore central kitchen to 3.4 cm and 1.2 g each, then packed in sealed tins the same night. Thin enough to crack with a thumb, strong enough to hold the water for the walk to your mouth.

  • 34mm, every puff
  • 18hours, tin to plate at most
  • 0puffs fried at the outlet

02 The filling

Potato, chickpeas, a pinch of everything.

Boiled potato and black chickpeas, mashed coarse with roasted cumin, black salt, red chilli and coriander. Every outlet gets the masala as one pre-mixed packet, so the 50th plate tastes like the first.

One measured spoon · 9 g per puff · made fresh every 4 hours

03 The dunk

Six flavours. Pick one.

Every flavour starts as RO water chilled to 4 °C. Tap a flavour and watch the bowl change.

Hot mint

Mint, coriander, green chilli and black salt. The classic, and the hottest of the six.

04 Served

On a sal-leaf plate, in 9 seconds.

Counter to plate in under ten seconds, on a stitched sal-leaf bowl that goes back to the soil. Here is what an outlet sells.

  • Six filled crisp puffs with a cup of mint waterWater puffs 6 pieces, any flavour₹40
  • Flat crisp puffs topped with potato, chutneys and gram noodlesTopped puffs 6 pieces, tamarind & crispy gram noodles₹60
  • Crisp puffs filled with chilled yoghurt and chutneysYoghurt puffs 6 pieces, chilled curd₹70
  • Crisp puffs dusted with dry spice and a lime wedgeDry puffs 6 pieces, dry masala₹40
  • A box of crisp puffs with three tubs of flavoured waterParty pack 30 puffs, 3 flavoured waters to take home₹249

Outlet prices in Indore. Prices may vary by city.

Hygiene process

No hands in the water. Ever.

The reason people trust a water-puff stall is the water. So every outlet runs the same five steps, and a store manager signs the checklist at every shift.

  1. 5-stage RO + UV water

    All flavoured water is made from RO and UV-treated water, never tap water. The filter log is checked every morning.

  2. Chilled to 4 °C

    The water sits in sealed steel dispensers on ice packs and is replaced every 3 hours, whatever is left.

  3. Tap, not dip

    Puffs are filled from the dispenser tap. Nobody's hand ever goes into a water pot.

  4. Gloves, caps, aprons

    Food-grade gloves for every server, changed every 30 minutes and after handling cash.

  5. Sealed puff tins

    Puffs arrive in sealed tins from the central kitchen and are opened one tin at a time.

Franchise models

From a cart to a café.

Three formats. Every range below is indicative: what partners have typically spent in Madhya Pradesh and Gujarat, including the franchise fee. Your number depends on the city, the site and the fit-out.

Indicative figures only. These ranges are not an offer, a quote or a promise of earnings. Rent, deposits and working capital are extra. A final cost sheet is shared only after a site visit and a signed franchise agreement. This is a concept website.

Outlets

32 outlets, 5 cities.

    Franchise enquiry

    Tell us about your spot.

    We reply within two working days with the brochure for your format. If the city and site look right, we visit before anything is signed.

    1. Enquiry and a 20-minute call
    2. Site visit by our team
    3. Cost sheet for your site
    4. Agreement, training, opening day

    Budget you have in mind
    Do you have a site?

    Concept site: this form does not send anything.

    Concept by Brand Evolution